MISS FOX HAIRDRESSING
The Brief
I first worked with Karen at Miss Fox in a past life, so it was a pleasant surprise when she got in touch to ask for support in digital communications. She wanted some immediate help with her website, and we now catch up every month to figure out how to make her funky Wellington hair salon well and truly stand out from the crowd (which is not hard when the salon’s decor is all leopard print, vibrant blue, gold velvet, gem-shaped mirrors, giant palm tree in the centre and a crew of extroverts, but heck, why stop at good? We want EPIC!).
I have worked with Karen on just about all of her business touch points; some in design collaboration with Kristen of Few & Far Design.
Brand Strategy incl. updating the brand tone of voice
Shopify eCommerce website incl. blogs and newsletters
Digital infrastructure including user flow between the salon’s POS and booking software, through to customer SMS marketing
Brand merchandise
Curated Spotify playlists
Social media captions
E-newsletters + nurture sequences
Billboards
Advertising incl. social media marketing and Google Ads
Social media automation
The work
the love
“Jess from Deacon Road is nothing short of epic. Her prowess is akin to that of Wonder Woman. With an unparalleled understanding of website design, writing, and social media insights, she's the epitome of creativity. Having collaborated with Jess for over a decade, her expertise in writing and diverse art forms never ceases to amaze me. My husband and I have had the privilege of working with her on significant business projects, and our collaborations have always been seamless and productive. Jess doesn't just work with us; she elevates our projects to greater heights. Our journey with Deacon Rd. is one we cherish, and we remain eternally grateful for Jess's incredible contributions. We are not just clients; we are her biggest advocates. Thank you, Jess, for your unwavering dedication and phenomenal work. We are, and always will be, your raving fans!”
— Karen & Mark Madams